Design 4

Mapping what we eat

Inspired by work like the Powers of Ten from the design duo Rae and Charles Eames and team, I often find myself looking at mundane little things in life like … Continue reading

2012 October 4 · Leave a comment

Narratives of space and time and experience

Traditional Marketing Funnel   There are variations for the marketing funnel, but generally, some “marketing endeavor” creates awareness and interest, and a “salesperson” completes the sale. Ultimate conversion is accomplished … Continue reading

2012 April 24 · Leave a comment

Designing for the needs of a target audience

“Despite the technocratic and materialistic bias of our culture, it is ultimately experiences that we are designing for, not things.” – Bill Buxton The more you understand the people you … Continue reading

2012 April 16 · Leave a comment

Making sense of a Brand, an Identity and a Logo

I saw this nice article by designer Jacob Cass and since it talks about some of the very issues that we are about to tackle in our next project, I … Continue reading

2012 March 6 · Leave a comment

How do you take your coffee?

‘In Caffeine We Trust’ is an interactive information graphic poster / form that measures and analyses caffeine intake. California-based media agency Column Five has created posters that are designed to … Continue reading

2012 February 28 · Leave a comment

Stefanie Posavec

“When envisaging a typical data visualizer at work, you’d probably conjure up images of a person slaving over rows of numbers and wrangling spreadsheets. But Denver-born and London-based data designer … Continue reading

2012 February 28 · Leave a comment

Nicholas Felton

Originally posted on Terremoto BCN:
Nicholas Felton spends much of his time thinking about data, charts and our daily routines. He is the author of several Personal Annual Reports that…

2012 February 28 · Leave a comment

Bunpei Yorifuji’s Information Design Rocket Science.

Designer Bunpei Yorifuji has created a wonderful body of work from illustrations and information graphics to books and advertising. Here are a few examples of the kinds of information graphics … Continue reading

2012 February 19 · Leave a comment

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Welcome to the Design 4 Blog

This blog is for inspiration and education related to the Parsons Design 4 Information Design and Visualization course taught by Andrew Robinson. The objectives of this class are to help students in the Strategic Design Studies program to learn how to create effective information design as a tool for communication. Beauty in form and function, which communicates ideas effectively, is our goal.