Design 4

Making sense of a Brand, an Identity and a Logo

I saw this nice article by designer Jacob Cass and since it talks about some of the very issues that we are about to tackle in our next project, I … Continue reading

2012 March 6 · Leave a comment

Home Made Is Best (Hembakat är Bäst)

Created by the Swedish design and marketing agency Forsman and Bordenfors, the clean, minimalist design using everyday home food ingredients – eggs, flour, milk, butter, berries, chocolates, nuts and more … Continue reading

2012 February 14 · Leave a comment

Pie Charts and Pizza Pie Brand Awareness with Info Graphics

The Economist, the weekly news and international affairs magazine developed The Pizza Box brand awareness campaign designed by BBDO, New York.  The Economist’s objective was build awareness with college students. … Continue reading

2012 January 24 · Leave a comment

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Welcome to the Design 4 Blog

This blog is for inspiration and education related to the Parsons Design 4 Information Design and Visualization course taught by Andrew Robinson. The objectives of this class are to help students in the Strategic Design Studies program to learn how to create effective information design as a tool for communication. Beauty in form and function, which communicates ideas effectively, is our goal.