I’m always looking for interesting visual expressions of a brand identity system. More than just a logo, and brand is also about a cohesive visual language that operates as a flexible expression of the brand identity. This can then work in tandem with other expressions of a brand from language, sound, form and interactions across multiple touch points.
Known for its video compression technology and media player, DivX needed a rebrand to coincide with the development and release of their new TV product, DivX TV.
Take a look at the mark and then note how the graphic language evolves through the use of hard, flat graphics and sharp diagonals.
Notice how the grid and the structure of the brand mark forms the basis of a graphic visual vocabulary that designers and a brand can use and evolve over time.
Lets take a look at how they applied this graphic language to some designs.
for billboards and out of home graphics
Printed materials and packaging.
and interactive platforms like the web and mobile.