Recently, Kevin McCullagh of British product strategy consultancy, Plan organized a two-day event for executives to wrap their heads around the concept of design thinking—and, in particular, to think about how they might go about implementing it within their own organization. Kevin invited me along to give an overview of some of the things I’ve been thinking recently. “Don’t hold back,” he advised. So I came up with a talk entitled, “Design Thinking Won’t Save You” which aimed to outline what design thinking is *not* in order to help attendees figure out a practical way forward. Here’s an edited version of what I said:
Ladies and gentlemen, let me break this to you gently. Design Thinking, the topic we’re here to analyze and discuss and get to grips with so you can go back and instantly transform your businesses, is not the answer.
Now before you throw down your coffee…
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