Design 4

Marco Ugolini’s Dark Side of Bananas

Marco Ugolini is an Italian visual artist and graphic designer based in Amsterdam, the Netherlands. He explores territories “in between” graphic design and contemporary art and by doing so, he aims to “contaminate both fields”.1

Below is an example of one of his projects. “The task was to design a product to be sold in the exhibition space. I bought a few kilos of bananas which I painted black. Each banana was for sale for 2 Euro with a label explaining: “The multinational corporation earns 95% on the selling price of the banana. The producer only the 5%”. Nobody bought the bananas in the exhibition, but the visitors were very interested in reading the message. The title “The Dark Side of Bananas” was inspired by my period of study at the Bauhaus University.” 2 Learn more

1 IDN, International Designers Network, Vol 18, No 6, 2012, pp 30-31.
2. http://www.jesuismonreve.org/projects/the-dark-side-of-bananas/

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One comment on “Marco Ugolini’s Dark Side of Bananas

  1. mynameisjacinto
    2012 February 19

    Reblogged this on Revolution is Power.

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This entry was posted on 2012 February 19 by in Art, Artist, Data, Design, Designer, Food, Graphic Design, Information Design, Photograph.

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Welcome to the Design 4 Blog

This blog is for inspiration and education related to the Parsons Design 4 Information Design and Visualization course taught by Andrew Robinson. The objectives of this class are to help students in the Strategic Design Studies program to learn how to create effective information design as a tool for communication. Beauty in form and function, which communicates ideas effectively, is our goal.
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