Design 4

Symbols to help India vote.

More photos for an election in India

Imagine that you have to design the ballots and voting materials for an election that serves a population of over a billion (1,189,172,906) citizens who speak multiple languages, while the literacy rate is only about 75%.

On May 16th, 2009, the Election Commission of India announced the results of its month-long India-wide election for their lower house of Parliament – the largest democratic election in the world. An estimated 714 million voters (from a population of 1.2 billion) were eligible to cast their vote in one of five separate phases at over 800,000 polling stations. Logistically difficult, massive in scale, and opposed by various rebel groups, separatists and protestors, the elections still managed to be held with minimal disruption, with an average voter turnout of greater than 56%.

This election made use of symbols to represent the candidates. This gives all eligible voters in the country, even if they are illiterate a fair chance to vote. Above is an example of an election ballot and below that is a sampling of the symbols used on the ballots.

List of political party symbols in India according to Wikipedia


One comment on “Symbols to help India vote.

  1. chapulina
    2012 July 3

    Very interesting ^^

    Shared at Do Don’t Don’t Do’s facebook page:

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This entry was posted on 2012 February 12 by in Design, Graphic Design, Icon, Information Design, Pictograph, Symbol.

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Welcome to the Design 4 Blog

This blog is for inspiration and education related to the Parsons Design 4 Information Design and Visualization course taught by Andrew Robinson. The objectives of this class are to help students in the Strategic Design Studies program to learn how to create effective information design as a tool for communication. Beauty in form and function, which communicates ideas effectively, is our goal.
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