The Economist, the weekly news and international affairs magazine developed The Pizza Box brand awareness campaign designed by BBDO, New York. The Economist’s objective was build awareness with college students. They focused the campaign by distributing these info graphic laden pizza boxes in the Greater Philadelphia area. Over 20 pizzerias, in close proximity to large college campuses, were supplied with Economist-branded pizza boxes. Each one reinforces the “Get a world view” platform with a pie chart that connects pizza consumption with global economics and politics.
The boxes provide charts for Arable and Permanent Crop Land by Country, World Wheat Production, and Cheese and Curd Imports by Country.