Design 4

Mapping what we eat

Inspired by work like the Powers of Ten from the design duo Rae and Charles Eames and team, I often find myself looking at mundane little things in life like … Continue reading

2012 October 4 · Leave a comment

Narratives of space and time and experience

Traditional Marketing Funnel   There are variations for the marketing funnel, but generally, some “marketing endeavor” creates awareness and interest, and a “salesperson” completes the sale. Ultimate conversion is accomplished … Continue reading

2012 April 24 · Leave a comment

Designing for the needs of a target audience

“Despite the technocratic and materialistic bias of our culture, it is ultimately experiences that we are designing for, not things.” – Bill Buxton The more you understand the people you … Continue reading

2012 April 16 · Leave a comment

Exhibition: Ryan McGinness: Geometric Primitives

Pace Primitive is pleased to present Geometric Primitives, a collaboration with Ryan McGinness. Geometric Primitives will be on view March 30-May 5, 2012, and an opening reception will be held … Continue reading

2012 March 30 · Leave a comment

Originally posted on Helen Walters: Writer, Editor:
Recently, Kevin McCullagh of British product strategy consultancy, Plan organized a two-day event for executives to wrap their heads around the concept of…

2012 March 12 · 1 Comment

Pictographs of food and ingredients by students of Design 4

According to Nigel Holmes, “One way we make information graphics is by using little pictograms as building blocks for entire illustrations. We each create our own personal visual language–little bits … Continue reading

2012 March 6 · Leave a comment

Making sense of a Brand, an Identity and a Logo

I saw this nice article by designer Jacob Cass and since it talks about some of the very issues that we are about to tackle in our next project, I … Continue reading

2012 March 6 · Leave a comment

How do you take your coffee?

‘In Caffeine We Trust’ is an interactive information graphic poster / form that measures and analyses caffeine intake. California-based media agency Column Five has created posters that are designed to … Continue reading

2012 February 28 · Leave a comment

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Welcome to the Design 4 Blog

This blog is for inspiration and education related to the Parsons Design 4 Information Design and Visualization course taught by Andrew Robinson. The objectives of this class are to help students in the Strategic Design Studies program to learn how to create effective information design as a tool for communication. Beauty in form and function, which communicates ideas effectively, is our goal.